Four things cover almost everything anyone asks: getting it installed, getting the tracking template right, reading the scores, and knowing what blocking actually does.
Last updated 2026-08-10
ClickHelm is a normal WordPress plugin. Nothing is installed on your server beyond the plugin itself, and no traffic is routed through us.
The seven day trial starts on activation and needs no key. Everything is switched on during it.
This is the step that matters most and the one people most often get wrong. Without it Google does not tell the plugin which campaign a click came from, and that information cannot be recovered afterwards — a day without it is a day of campaign data gone for good.
It belongs in the tracking template field, not in an ad's final URL. Put in the wrong field, Google will either reject it or send visitors to a broken address.
Once it is live, the health panel on the Google Ads tab tells you how many clicks arrived carrying campaign information and how many did not. If the second number stays high, the template is not doing its job.
Every visitor carries a risk score, and every score can be opened to see what produced it. There is no hidden rating you are asked to trust.
Search engine crawlers are recorded and labelled, never blocked and never counted against your plan. Blocking Google from your own site would cost far more than any click fraud.
A blocked visitor is stopped on your server before your page is built, and identified by their device rather than their address. Clearing storage, switching browser or moving to mobile data does not get them back in. They see a plain page telling them access was restricted, and search engines are never shown it.
Nothing is blocked without you. The plugin ranks and explains; you press the button. Automatic blocking exists in the rules and stays off until you switch it on deliberately.
Does this get my money back from Google? No, and be careful with anything that says otherwise. There is no way to tell Google a click was fraudulent. Google finds invalid clicks itself and credits them. What this does is stop the same person costing you again, and show you which campaigns are worth keeping.
Will it hurt my SEO? No. Crawlers are never blocked whatever their score, and the block page returns a normal response with a noindex header rather than an error.
Does it work with page caching? Yes. The block page is never cached, and blocking or unblocking clears the cache. A blocked visitor served a cached page is still stopped in the browser.
I blocked someone and they came back. Check the visitor's page first — they were probably stopped and you are seeing the attempt. If they genuinely appear as a new visitor, open Possible Duplicates: the plugin has usually already spotted the match and is waiting for you to confirm it.