See who's really clicking your Google Ads.

The free edition records every visitor your ads send, scores each one and shows you the reasoning. It never blocks anyone. Install it, watch a week of your own traffic, and decide with your own numbers in front of you.

No account, no card, no key. It is in WordPress’s own plugin directory, so it installs and updates from your dashboard like any other plugin.

What the free edition does

  • ✓ Records every visitor and identifies them by device, not by address
  • ✓ Scores each one and writes the reasons in plain language
  • ✓ Separates the visits that arrived from a paid ad
  • ✓ Names VPNs, proxies, Tor exits and data centres
  • ✓ Checks crawlers claiming a trusted name against who owns the address
  • ✓ Counts calls, WhatsApp messages, forms and orders as they happen

What it does not do

  • ✗ It does not block anyone
  • ✗ No rules and no automatic actions
  • ✗ No breakdown reports by country, network or behaviour
  • ✗ No reconciling what Google charged you against what reached your site

None of these are switched off to make a point. They are what a licence pays for. Everything the free edition records stays yours either way, and a licence added later reads the history that is already there.

Installing it

Three steps, and none of them are ours.

ClickHelm is published in the official WordPress.org plugin directory. Being listed there is not a formality: the WordPress plugin review team reads the code of every plugin before it goes up, and ours was read and approved. It also means you never handle a file — you install it from inside your own dashboard, and updates arrive there the way every other plugin’s do.

Search for it in WordPress

Plugins, then Add New, then type ClickHelm. Install Now, then Activate. The database tables are created for you.

Answer three questions

A short setup runs the first time you open it. The one step that matters is a tracking template you paste into Google Ads — it cannot be applied to clicks that already happened.

Leave it alone for a week

Recording starts immediately. Come back in seven days and read what your own traffic actually did, with the reasoning beside every visitor.

If your server cannot reach the plugin directory, the listing has the zip as well, and Plugins → Add New → Upload Plugin still works.

Nothing is routed through us and no DNS changes. The plugin runs on your server, against your own database, and your visitor records stay there. The one thing that can leave is the address itself, sent to be classified as a VPN, proxy, Tor exit or data centre — relayed, never stored, and only if you say yes when setup asks. Security has the full list.

Get it from WordPress.org