How we use Google Ads data

Connecting your Google Ads account is optional and does one job: it lets us check that the clicks recorded on your site are clicks Google actually charged you for. This page is exact about what that involves, for you and for anyone at Google reviewing it.

Last updated 2026-08-10

What we read

Read-only access, once a day, to reporting for the accounts you connect. Specifically:

• Click reporting, which lists the click identifiers Google recorded for your account.
• Campaign, ad group and keyword names, so your reports show names instead of numbers.
• Cost figures, so cost per click is your real figure rather than the average you typed in.

Why

Anybody can add a fake click identifier to one of your URLs. Without a way to check, a competitor could manufacture hundreds of them against a single campaign until it looked like it was burning your budget for nothing — and you would pause a campaign that was working, on our advice.

Comparing against Google's own record is the only way to settle that with certainty. A click identifier that is not in Google's report was not a click, so it is excluded from your figures and reported to you as fabricated. The comparison also works the other way: a click Google charged you for that never became a visit is a click you paid for that never arrived.

What we never do

The access is read-only and stays read-only. ClickHelm does not:

• Create, change, pause or delete any campaign, ad group, keyword or ad.
• Change budgets or bids.
• Add exclusions to your account. Exclusion lists are prepared for you to review and apply yourself.
• Share your advertising data with any other customer, or use it for anything other than your own reports.

What is stored

Click identifiers, campaign names and cost figures for the periods your reports cover. Nothing about your advertising is shared with other customers, sold, or used to train anything. Access tokens are held encrypted and are only used to make the daily read described above.

Disconnecting

Disconnect from your ClickHelm account at any time, or revoke access directly from your Google account, and the daily read stops immediately. Everything else in the plugin carries on working — the connection improves accuracy and is not required for protection.